{"id":619,"date":"2019-07-26T13:47:37","date_gmt":"2019-07-26T13:47:37","guid":{"rendered":"https:\/\/verifacto.com\/?p=619"},"modified":"2024-01-29T07:32:01","modified_gmt":"2024-01-29T12:32:01","slug":"payment-reminders-email","status":"publish","type":"post","link":"https:\/\/verifacto.com\/es\/payment-reminders-email\/","title":{"rendered":"Payment Reminders: Mail or Email?"},"content":{"rendered":"<p>Let\u2019s face it: snail mail is an ineffective means of communication \u2013 especially when it comes to payment reminders. No wonder so many businesses are turning to <a href=\"https:\/\/verifacto.com\/es\/payment-reminders-payminders\/\">payment reminders<\/a> and bill alerts to encourage customers to settle on time. While some businesses might be skeptical of switching to an automated payment system it is easily the better option.<\/p>\n<p>Here\u2019s why.<\/p>\n<h2>Why You Should Choose Email or Text Notifications as Payment Reminders<\/h2>\n<h2>1.Speed<\/h2>\n<p>Send a payment reminder by letter and it may be a few days before your customer sees it (it\u2019s called\u00a0<em>snail mail <\/em>for a reason). Additionally, the mail can take three days or more for a letter to arrive at its destination. Also, that mail can easily be lost or stolen.<\/p>\n<p>Email and text notification with payment reminders, on the other hand, are delivered immediately. In terms of speed, electronic communications by text or email wins hands down.<\/p>\n<h2>2. Cost<\/h2>\n<p>When sending letters, you must cover the cost of the paper, envelopes, ink and postage. If you want to use recorded or express delivery, or enclose a copy of the invoice, that\u2019s an additional cost.<\/p>\n<p>Send out payment reminders by email, however, and the cost is far, far less!<\/p>\n<h2><strong>3. Convenience<\/strong><\/h2>\n<p>Although both letter and email reminders can be automated, emails are arguably much simpler and faster to process. What\u2019s more, they can easily be scheduled to arrive on a fixed number of days before or after the due date\u00a0<em>and<\/em>\u00a0at a time when your customers are most likely to check their inbox.<\/p>\n<p>But it\u2019s not just businesses that appreciate the convenience of emails. So do most customers. They can open emails at home or on the move and can manage to reference these communications easier than filing a letter away somewhere in their house!<\/p>\n<h2>4. Urgency<\/h2>\n<p>While it\u2019s true that emails offer a faster delivery method, some people feel that they don\u2019t have the same sense of professionalism or urgency that letters do. In the minds of many\u2014arguably older\u2014customers, a letter carries more \u201csignificance\u201d than an email, probably because we receive far fewer letters these days.<\/p>\n<p>It may also be the case that, in some countries, companies threatening legal action over unpaid debts may be obligated to correspond via letter rather than email.<\/p>\n<p>Whether sending a reminder by email or letter, you can underline the seriousness of the situation by using a more formal tone and style. You can also explain the consequences of late payment.<\/p>\n<p>Even so, overcoming the perception of some customers that emails aren\u2019t as urgent may be difficult. So, for final reminders especially, letters still probably beat emails.<\/p>\n<h2>5. Inbox overload<\/h2>\n<p>Send an email to your customer and it\u2019s likely to be one of tens or more that they receive that day. Many of us suffer from inbox overload, so the chances of an email being overlooked or deleted are perhaps greater than those of a letter.<\/p>\n<p>Mind you, one could argue that individuals who have debts piling up are likely to be stuffing unopened mail at the back of a drawer.<\/p>\n<p>To ensure your emails are not ignored, send it at the right time of day, make your company name visible and the subject line clear (e.g. \u201cEnergy bill overdue\u201d or \u201cAutomatic bill payment due on [date]\u201d)<\/p>\n<p>In addition, make sure your emails are mobile responsive so that they can be read easily on a mobile device.<\/p>\n<h2>6. Accessibility<\/h2>\n<p>Some of your customers may not have access to email, particularly if they are elderly, deprived, poorly educated, disabled or live in a rural location. Don\u2019t underestimate the number of people that fall into these categories.<\/p>\n<h2>7. Delivery rates<\/h2>\n<p>Delivery can\u2019t always be guaranteed with either email or letters. To begin with, you need the correct address. But even if you do have the correct address, there\u2019s a possibility that the reminder may still go astray.<\/p>\n<p>Emails can end up in the customer\u2019s spam folder if the Internet Service Provider (ISP) or even the customer labels it as junk mail. Letters can get lost between your offices and the customer\u2019s home, and less-than-honest customers can deny ever receiving the letter in the first place.<\/p>\n<p>Working with a premium email reminder service provider goes a long way to getting over the spam problem. These companies can work within an ISP\u2019s set of complex spam rules and use your company\u2019s domain, which slashes your \u2018designated as spam\u2019 risk.<\/p>\n<h2>8. Measurable results<strong>\u00a0<\/strong><\/h2>\n<p>One big advantage of digital communication is that you can check at any time whether the email has been bounced, opened or clicked on. There\u2019s no need to wait for a payment that doesn\u2019t come in.<\/p>\n<p>And if the email isn\u2019t delivered or opened, you can simply call or text the customer instead (this follow up through a different channel can be done automatically).<\/p>\n<p>With letters, however, it\u2019s a case of waiting for a phone call or a payment from your customers, which means it could take a few days before you realize your letter has been lost, mislaid or ignored.<\/p>\n<h2>9. Immediate response<\/h2>\n<p>If you want your customers to respond quickly, email is your best bet. Automated email reminders can include a pay link, and since most smartphones have banking apps, all your customer has to do is click on the link, view the invoice and make the payment.<\/p>\n<p>A letter, however, is likely to be placed on a \u201cthings to do later\u201d pile. And if you haven\u2019t enclosed the invoice, you could be giving your customer another excuse for not paying.<\/p>\n<h2>10. Sustainability<\/h2>\n<p>Emails are undoubtedly \u201cgreener\u201d than letters. If your company is serious about reducing paper consumption, email is a no-brainer.<\/p>\n<p>So, which is the more effective payment reminder: letter or email?Having taken you through the pros and cons, I think it\u2019s safe to say that email has a distinct advantage over letters in terms of cost, speed and convenience. What\u2019s more, those that include a pay link enable customers to pay immediately. That advantage alone makes it a winner in my mind.<\/p>\n<p>Survey after survey tells us that today\u2019s consumers want fast and easy access to companies. Emails, therefore, are just the ticket. But those same surveys also tell us that consumers want options, so don\u2019t rule out letters altogether. They still have their place.<\/p>\n<p>Whichever version you choose, make sure you have a clear overview of your customer base, consider individual communication and payment preferences, and offer a range of options. That will please your customers\u00a0<em>and<\/em>\u00a0your finance director.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Let\u2019s face it: snail mail is an ineffective means of communication \u2013 especially when it comes to payment reminders. No wonder so many businesses are turning to payment reminders and bill alerts to encourage customers to settle on time. While some businesses might be skeptical of switching to an automated payment system it is easily [&hellip;]<\/p>","protected":false},"author":7,"featured_media":620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Payment Reminders: Mail or Email? - Verifacto<\/title>\n<meta name=\"description\" content=\"Payment reminders are necessary to make sure your clients are on top of their payments. 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